Top Reasons To Market Your Home Inspection Business Online

I have been receiving emails from readers of Your Edmonton Home Inspections and one of the main questions I get from home inspectors is “how can I grow my business?” So I’m going to develop a small series to help explain different marketing approaches you can take and the pros and cons of each one.

But first let’s quickly go over the methods I’ve previously discussed as a quick refresher. If you are a regular reader of our blog, you’d know that we highly recommend online marketing. For good reason we think that online marketing is one of the best ways to spend your marketing dollars no matter what industry your in.

Online marketing provides a few key advantages over its offline counterparts. Notably, you can target highly specific audiences, gather data, test ads, measure your performance, and more all at a low cost.

Target your Audience

Unlike traditional advertising, online marketing provides a lot of flexibility and customization. You can apply a variety of different filters in your ads that will make sure you are targeting the right audience. This is very important so that you don’t end up wasting money sending your ads to people who aren’t likely to buy your services. Advertising methods like Adwords, Facebook Ads, and lead generation are great options. With Adwords and Facebook Ads there are endless ways to customize your audience profile. On top of the customization, Facebook also has pixel. You can try using pixel to find the people most similar to your existing clients and check your conversion.

On the other hand, if you use lead generation you’ll only have to pay once you actually receive a lead.  This is one of the most effective and affordable ways of getting new clients for any business.

Gather Data and Measure Performance

The beauty of advertising your home inspection business online, whether you’re in Edmonton or anywhere else, is that all the data is collected and can be analyzed. You can get a clear picture of how many people saw your ad, how many interacted with it. How many people left your page immediately, how many dropped off at each stage of the sales funnel and much more.

By analyzing all this data you are receiving you can look at ways to make improvements. By trying to optimize your ads by changing the text, colour, or picture you can see an increase in conversion or sales. Online marketing allows you to quickly test your different ads and use the best one. You can even use tools like Hotjar that would show you how people are interacting with your website. This might not be necessary for a home inspection business but if it helps increase your conversion then why not!

Online not for you?

Think that advertising online is too complicated for you? Do you prefer to stick with using the old flyer and branded car approach to advertising? Not technologically comfortable enough with online advertising? Not sure where to begin? Contact us at Your Edmonton Home Inspections and we’ll start by giving you a free unconditional consultation. Still have questions? Just shoot us an email or schedule a call and we’ll be happy to help.

Now that we had a quick refresher about online marketing and it’s benefits we can start getting into some more detailed methods. In the next little while we’ll be posting different tools that you can use to grow your business online. We’ll explain how to use them, what the costs are if any, and the advantages and disadvantages of each.

Thanks again for using Your Edmonton Home Inspections as a resource for your business.

We look forward to continue providing all of you with valuable guidance.

Your Edmonton Home Inspections Team

 

 

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Branding, why does it matter?

Running a small business is tough. There is a lot of competition, the barrier to entry is low, and there is a lot of hustle. When the competition is this tough you should do everything you can do to give you an edge. One thing you can do is focus on your branding.  In this article, I will talk about what you can do to develop your brand, things you should consider, and things to watch out for.

Benefits of Branding

Branding is very powerful. Some brands are so strong that they even become household names. Think of Kleenex, Hoover, Coke, and Jello, all these products are referred to using the brand name of a particular company. Kleenex is a tissue paper, Hoover is a vacuum cleaner, Coke is a soda, Jello is a gelatin-dessert product. People have a tendency to pay a lot more for a branded product in comparison to its generic counterpart. We can see this when we look at Advil and compare it to Ibuprofen, there are many such cases you can think about. Why do people pay more for what is essentially the same product with the exception of the brand? Partially it’s because of Peace of Mind. A well-branded product is a product most people can trust. It has been verified and validated by your friends and family.

If a small business owner can develop their brand successfully they will see their business improve by a lot. When you are operating a business with a lot of competition and low barriers to entry differentiating your brand becomes crucial. You want to stand out in an environment where without good branding you risk becoming “just another business”. By following the tips in this article you will become a few steps closer to building a strong brand.

Develop your Brand

How can a small business develop its brand? Think about what your strengths are. Is it that you always show up on time? Do you have the lowest costs? Best quality? Great customer service? You want to develop your brand according to your strengths.

Think about your competition. When you are working on your brand you should think about your competition. Do you want your brand to portray trust? Is there a competitor in the market that has a strong brand portraying trust? In case there is, you might want to reconsider your branding strategy. It may take a lot of time to replace an entrenched competitor as the brand people trust. You might want to consider finding a different brand identity. If there is a gap somewhere in the market it would be easier to fill that gap than to spend a lot of time and money competing with a competitor.

 

In the next few articles, I will further develop on how a small business owner can develop their brand using specific strategies. Make sure you also check out “Grow Your Home Inspection Business” and “Target the Right Audience” for more strategies to grow your home inspection business!

 

As always, if you have any questions send us a mail at youredmontonhomeinspections@gmail.com

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