Top Reasons To Market Your Home Inspection Business Online

I have been receiving emails from readers of Your Edmonton Home Inspections and one of the main questions I get from home inspectors is “how can I grow my business?” So I’m going to develop a small series to help explain different marketing approaches you can take and the pros and cons of each one.

But first let’s quickly go over the methods I’ve previously discussed as a quick refresher. If you are a regular reader of our blog, you’d know that we highly recommend online marketing. For good reason we think that online marketing is one of the best ways to spend your marketing dollars no matter what industry your in.

Online marketing provides a few key advantages over its offline counterparts. Notably, you can target highly specific audiences, gather data, test ads, measure your performance, and more all at a low cost.

Target your Audience

Unlike traditional advertising, online marketing provides a lot of flexibility and customization. You can apply a variety of different filters in your ads that will make sure you are targeting the right audience. This is very important so that you don’t end up wasting money sending your ads to people who aren’t likely to buy your services. Advertising methods like Adwords, Facebook Ads, and lead generation are great options. With Adwords and Facebook Ads there are endless ways to customize your audience profile. On top of the customization, Facebook also has pixel. You can try using pixel to find the people most similar to your existing clients and check your conversion.

On the other hand, if you use lead generation you’ll only have to pay once you actually receive a lead.  This is one of the most effective and affordable ways of getting new clients for any business.

Gather Data and Measure Performance

The beauty of advertising your home inspection business online, whether you’re in Edmonton or anywhere else, is that all the data is collected and can be analyzed. You can get a clear picture of how many people saw your ad, how many interacted with it. How many people left your page immediately, how many dropped off at each stage of the sales funnel and much more.

By analyzing all this data you are receiving you can look at ways to make improvements. By trying to optimize your ads by changing the text, colour, or picture you can see an increase in conversion or sales. Online marketing allows you to quickly test your different ads and use the best one. You can even use tools like Hotjar that would show you how people are interacting with your website. This might not be necessary for a home inspection business but if it helps increase your conversion then why not!

Online not for you?

Think that advertising online is too complicated for you? Do you prefer to stick with using the old flyer and branded car approach to advertising? Not technologically comfortable enough with online advertising? Not sure where to begin? Contact us at Your Edmonton Home Inspections and we’ll start by giving you a free unconditional consultation. Still have questions? Just shoot us an email or schedule a call and we’ll be happy to help.

Now that we had a quick refresher about online marketing and it’s benefits we can start getting into some more detailed methods. In the next little while we’ll be posting different tools that you can use to grow your business online. We’ll explain how to use them, what the costs are if any, and the advantages and disadvantages of each.

Thanks again for using Your Edmonton Home Inspections as a resource for your business.

We look forward to continue providing all of you with valuable guidance.

Your Edmonton Home Inspections Team

 

 

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Top 5 Common Problems Found During Home Inspections

Purchasing a home is a serious business. Whether a newly built estate or an old one, home inspections are an important aspect of buying a real estate. Not all the buyers consider inspections before they finalize the loan, but without a home inspection this deal may end up with the property that has a host of pricey problems. And, a qualified home inspector is always your best bet for a thorough home evaluation.

When you are aware of the potential issues in advance, you have the opportunity to fix the problems before you buy the home.

In a new construction home inspection, the inspector will probably find problems like plumbing, electrical issues, or exterior of the house. It’s easy to get attached to a home, even before you buy it, but not knowing about potential issues is always worse than knowing.

Here are 5 common problems found during home inspections.


Lack of current building standards

Everyone wants to make a perfect home for their families. When you shift to a new house, there are probable chances that you want to make some changes in it according to your desire. These changes may include flooring, ceiling, new paint, or maybe you want to increase the number of outlets in every room or increase some outer areas.

The older homes don’t necessarily meet the current building codes and home inspectors may discover a number of minor or major problems during home inspections. These problems need to be fixed before putting up the house for sale. Therefore, it is necessary to hire a home inspector to keep a check on the changes you’re making and ensure that you are obeying the current standards.

Electrical wiring

The older the house is, the more likely there will be electrical problems. During home inspections, it is found that many electrical panels are unsafe to use. The consequences of the faulty electrical panel are quite severe, so, it is worth to check them before shifting.

In this modern era, consumers are big fans of electronics and this will increase the demand for electrical components. New homes may have loopholes in wiring that may not be able to keep up and could be dangerous for you and your family. A home inspection may discover such issues and call for fixes or an additional inspection by an electrician.

Foundation problems

Nobody wants to hear the word foundation issues during home inspections. It is the base of the house and if any foundation issue occurs, then it can be a big deal and can be very expensive too. Due to the weight of the house, most structures have hairline cracks somewhere in the ground. Many of the cracks are not a big deal, but others can show serious problems. If the home inspector has any doubt regarding the cracks that have occurred then you should consult a foundation engineer who will provide the solution for the respective problem.

Poor drainage

In some houses, the soil around the surroundings isn’t properly sloped away from the foundation. As a result, this leads to a water pool around the house and makes it flow back towards the house and ceases the drainage around the property.

Ideally, the water should run away from your home. But due to poor drainage, water starts accumulating around the foundation. This results in issues like leakage, moisture, mold, or rot.

Exterior maintenance

Along with the interiors of the house, the exterior is also important. So, home inspections should include the exterior of a home in addition to the interior. Due to home inspections, you can find any issues related to the roof or exterior walls of the home. These issues may include missing shingles, rotten pieces, or little to no ventilation. It is beneficial to have a proper check on it before shifting into the house. Proper or improper ventilation can greatly affect the lifespan of a home’s roof.

 

The Takeaway

A home inspection can uncover the potential issues with a home. There are many that are minor, but some of them are a big deal. And in both, it is always better to know and plan accordingly than not know and be surprised. That is why we suggest that you execute an independent home inspection for any future home purchase. These above-mentioned issues are very common home inspection findings. Different home inspectors could provide you with different reports according to their knowledge and experience.

So, make a wise decision while choosing a home inspector for your new home inspection.

Infinite Energy Solutions

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